Camry will receive a new 3.3-liter V6 engine for the sportier SE model, which will increase horsepower by 15 to 225 hp and boost torque by 20 lb.-ft, to 240. The Camry SE will carry an MSRP of $23,315, an increase of $50, or 0.2 percent. The Camry LE and XLE grades remain unchanged from the previous model year, maintaining their excellent value with no price increase for 2004. Camry four-cylinder models range in price from $19,045 for the LE with a manual transmission to $22,295 for the XLE automatic. Models with the 3.0-liter V6 range in price from $22,260 for the LE grade to $25,405 for the premium XLE grade.

Toyota Avalon pricing will start at $26,045 for the XL grade with bucket seats and $26,865 for bench seat models, each receiving a minimal increase of $100, or 0.4 percent. Pricing on the Avalon premium XLS model remains unchanged, it will carry an MSRP of $30,505 for models with bucket seats and $30,405 for those equipped with a bench seat.

The sporty Corolla S grade will receive a minimal price increase of $100, or 0.7 percent. This adjustment will be effective with September production.