For 2004, the Toyota Corolla remains relatively unchanged from the current model year and maintains its excellent value with no price increase on the CE and S models, which carry an MSRP of $13,570 and $14,515 respectively. The Corolla LE models will receive a minimal price increase of $100, to $14,780 for the 2004 model year.

Pricing for the 2004 Toyota Matrix model lineup will remain unchanged and continue to carry a base MSRP of $14,670. For 2004 the Matrix will offer new extra value packages on standard and XR Grades, which combine popular options and amenities at substantial savings.

For comfort and convenience a new Power Package will be available which offers power windows, power door locks and keyless entry for $480. Available on the XR grades, The Extra Value Package #1 will include a sporty underbody front and rear spoiler, cruise control and fog lamps for only $270. The all-new Extra Value Package #2, which will offer 16-inch alloy wheels and power moonroof in addition to the contents of Extra Value Package #1, will be available on 2004 models for $880.