January 9, 2005
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Detroit
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The Michelin Man(TM) will have to expand his trophy case to make room for
three new awards the company recently received, for J.D. Power and Associates
Customer Satisfaction studies on tires. Since J.D. Power and Associates began
gauging consumer satisfaction with tires in 1989, Michelin has won 62 top rankings
around the world in eight different countries.
Michelin is looking for more shelf space for the newest awards in the United
States, pushing its total to 41. Michelin ranked first in original equipment
tires for the luxury sport, sport utility (SUV) and the mass market /non luxury
tire classes. Michelin also topped the ratings for brand loyalty.
"Since 1989, American consumers have ranked Michelin highest for consumer
satisfaction more than twice as many times as all other tire companies combined,"
said Tom Chubb, vice president of marketing for Michelin Automotive Industries
Division. "We are proud that we have been able to work with our automotive
partners to consistently achieve the highest levels of consumer satisfaction
in the industry."
During the 15 year-span of the J.D. Power and Associates surveys, Michelin
was ranked highest 41 times for original equipment tires and 21 times for its
replacement market tires. While 66 percent of the awards were won in the United
States, the remaining 33 percent were won in seven different countries.
Country
J.D. Power and Associates Awards
Canada
2
China
2
Germany
3
Japan
3
Thailand
2
Taiwan
2
United Kingdom
7
United States
41
TOTAL
62
The world's largest tire maker, Michelin (www.michelin.com) manufactures
and sells tires for every type of vehicle, including airplanes, automobiles,
bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles and the
space shuttle. The company also publishes travel guides, maps and atlases covering
Europe, Asia, Africa and North America. Headquartered in Greenville, S.C., Michelin
North America employs 23,000 and operates 21 plants in 17 locations.