Lexus segment leaders included two new 2006 models, the GS 300/430 and the RX 400h. The GS 300/430 was the "Most Appealing Mid Luxury Car," while the RX 400h – the world's first luxury-hybrid vehicle – was the "Most Appealing Entry Luxury SUV." The LS 430 was the top-ranked overall vehicle in the study while earning "Most Appealing Premium Luxury Car." The IS 300/IS 300 SportCross was "Most Appealing Entry Luxury Car."

"It is satisfying to see so many of our vehicles top their segments," said Bob Carter, Lexus group vice president and general manager. "While Lexus continues to forge a strong emotional bond with owners, new models like the GS and RX 400h and our upcoming all-new IS are proving to enhance our brand's relationship with our customers."

In its 10th year, the 2005 APEAL study measures owners' gratification with design, content, layout and performance of their new vehicles. This year's report is based on information from more than 115,000 new-vehicle owners, surveyed within the first 90 days of ownership. The respondents rate 115 attributes in eight categories, including engine and transmission, styling and exterior, ride, handling and braking, comfort and convenience, seats, cockpit and instrument panel, sound system, heating, ventilation and cooling.