"The LF-series is much more than a parade of show cars," said Denny Clements, Lexus group vice president and general manager. "It represents a new design direction and new design language - one that is bold and striking yet simple and intriguing."

Seen for the first time in North America, the Lexus LF-S concept is a realization of a quest to define the essence of luxury in every detail. The concept vehicle seeks to provide a peak experience that fills the driver with exhilaration and provides comfort in every moment, while understanding and anticipating each individual user's constantly changing needs.

Always looking ahead, Lexus designers in concert with its engineers produced what is truly a "design exercise in luxury," revealing a preview of what lies ahead for future Lexus sedans. In designing the LF-S, Lexus used long integrated lines to simplify the form and shape of the vehicle. The wrap-around design, from the side of the vehicle all the way to the rear, virtually eliminates the rear corners of the vehicle and offers an example of how simplicity can be very intriguing.

Over the past year at major international auto shows, Lexus has offered hints of this new direction in design with the LF-series of concept vehicles. "LF" is shorthand for a design language Lexus calls "L-Finesse." This design language has been artfully translated by the all-new 2006 Lexus GS, which arrives in March and is the first Lexus production vehicle to incorporate these new styling cues.

The new design approach is rooted in several years of study by Lexus of what luxury means for people today. More than just a "new look," the new Lexus design is intended to engage customers visually-and emotionally -with the brand.

LF-S Specifications:

V8 gasoline engine and high-output motor hybrid system AWD
Length:	193.3 in.
Width:	74.6 in.
Height:	53.0 in.
Seats:	 5